eDAO x FLIPKART
Engineering the Largest Web3 Activation in the World

100,000 Fans

A Multiverse of Culture and Commerce

Flipkart is beginning to enable millions of its daily active users from consumers to fans, with simple Web3 building blocks.

Digital Collectibles.

eDAO joined forces with the e-commerce giant to build immersive experiences for fans to engage and interact with their heroes and their favourite brands, all inside Firedrops, on the Flipkart app.

A Treasure Hunt Like No Other

10 Days. 10 Quests.
Rewards Galore.

The Big Billion Days sale kicked off on Sep 20, and joining in on the celebrations was the Firedrops Digital Treasure Hunt with brands like Noise, Colgate, Ajmal, Butterfly, Himalaya, Bajaj, Tokyo Talkies and OPPO. The fans embarked on a treasure hunt to find digital collectibles termed 'Culture Sparks', the elixir that will help them unlock rewards like an all-expense paid trip to Dubai, INR 50,000 worth of shopping on Flipkart and more.

The intrigue reached the streets too with 'missing' posters asking 'Have you seen the Culture Sparks?' and Twitter going berserk with a race to claim all 10.

At the end of the 10-day journey, the fans also had exclusive access to 'The Strand', eDAO's all-access passport to a global culture ecosystem by eDAO spanning art, sport, gaming, entertainment and more, airdropped to their wallets.

This will enable the first step into the multiverse.
...

A Treasure Hunt Like No Other

10 Days. 10 Quests.
Rewards Galore.

The Big Billion Days sale kicked off on Sep 20, and joining in on the celebrations was the Firedrops Digital Treasure Hunt with brands like Noise, Colgate, Ajmal, Butterfly, Himalaya, Bajaj, Tokyo Talkies and OPPO. The fans embarked on a treasure hunt to find digital collectibles termed 'Culture Sparks', the elixir that will help them unlock rewards like an all-expense paid trip to Dubai, INR 50,000 worth of shopping on Flipkart and more.

The intrigue reached the streets too with 'missing' posters asking 'Have you seen the Culture Sparks?' and Twitter going berserk with a race to claim all 10.

At the end of the 10-day journey, the fans also had exclusive access to 'The Strand', eDAO's all-access passport to a global culture ecosystem by eDAO spanning art, sport, gaming, entertainment and more, airdropped to their wallets.

This will enable the first step into the multiverse.
...

A Treasure Hunt Like No Other

10 Days. 10 Quests.
Rewards Galore.

The Big Billion Days sale kicked off on Sep 20, and joining in on the celebrations was the Firedrops Digital Treasure Hunt with brands like Noise, Colgate, Ajmal, Butterfly, Himalaya, Bajaj, Tokyo Talkies and OPPO. The fans embarked on a treasure hunt to find digital collectibles termed 'Culture Sparks', the elixir that will help them unlock rewards like an all-expense paid trip to Dubai, INR 50,000 worth of shopping on Flipkart and more.

The intrigue reached the streets too with 'missing' posters asking 'Have you seen the Culture Sparks?' and Twitter going berserk with a race to claim all 10.

At the end of the 10-day journey, the fans also had exclusive access to 'The Strand', eDAO's all-access passport to a global culture ecosystem by eDAO spanning art, sport, gaming, entertainment and more, airdropped to their wallets.

This will enable the first step into the multiverse.
...

A Treasure Hunt Like No Other

10 Days. 10 Quests.
Rewards Galore.

The Big Billion Days sale kicked off on Sep 20, and joining in on the celebrations was the Firedrops Digital Treasure Hunt with brands like Noise, Colgate, Ajmal, Butterfly, Himalaya, Bajaj, Tokyo Talkies and OPPO. The fans embarked on a treasure hunt to find digital collectibles termed 'Culture Sparks', the elixir that will help them unlock rewards like an all-expense paid trip to Dubai, INR 50,000 worth of shopping on Flipkart and more.

The intrigue reached the streets too with 'missing' posters asking 'Have you seen the Culture Sparks?' and Twitter going berserk with a race to claim all 10.

At the end of the 10-day journey, the fans also had exclusive access to 'The Strand', eDAO's all-access passport to a global culture ecosystem by eDAO spanning art, sport, gaming, entertainment and more, airdropped to their wallets.

This will enable the first step into the multiverse.
...

Go Meta. Flex it.

The digital collectibles were not only unlocked by some of the biggest influencers in India, but also proudly flexed on Instagram under the new Digital Collectibles feature. The joy and the sense of community that comes with collectibles was explored by RJ Abhinav, Palak Sindhwani, Wamiqa Gabbi, Ankita Chetri, Anam Darbar, Manav Chhabra on Instagram.

Next up: Into The Verse

Digital experiences are plenty, but have you met photorealistic verse that unlocks the next level of a fan and brand relationship? Say hello to The Flipverse.